FRANCE SMS: Products and Compliance

Sending Marketing traffic on Sundays, french holidays and between 10:00PM to 08:00AM on other days is prohibited.

Opt In Requirements:

• All receiving recipients must be opted in to receive marketing content or communication.
• Sending to purchased/imported lists of recipients who have not opted in is not allowed.

Opt Out and Help Requirements:

• All SMS sent should allow "STOP / HELP/ OPT-OUT" for the recipient to exercise the option to stop receiving SMS.

Other Considerations

• Recipients on "Do-Not-Call or Do-Not-Disturb" registries should not be contacted.
• French mobile networks block marketing SMS traffic between 10pm and 8am, on Sundays, and on French public holidays. If messages are sent during these restricted times, they will be queued and sent the following day.

Prohibited Content:

• Adult Content
• Gambling
• Betting

France now has a Allowed and Forbidden list of brands

• Those Sender ID that is in the Allowed list will have to provide LOA.
• Those Sender ID that is in the Forbidden list is NOT ALLOWED to send traffic.
• If Sender ID is in neither in Allowed nor Forbidden list of brands, Sender ID is Alpha Dynamic

France have introduced a new prohibition on the promotion and advertisement of Energy Renovation Grants, in accordance with French law.

Any SMS traffic containing this type of content will be blocked, and the sender may be subject to sanctions and fines by the French authorities.

• For your reference, you may review the official regulation here:
  https://www.legifrance.gouv.fr/jorf/article_jo/JORFARTI000051824325

As of 1 March 2026, the following restrictions will apply.

1. No numeric-only Sender IDs: Sender IDs must not contain only numbers or resemble a telephone number.

2. Clear brand identification: Sender IDs must clearly and immediately identify your company, brand, or product and must not be confusingly similar to third-party trademarks.

3. No generic terms: Generic words such as “notification”, “fines”, or similar terms are not allowed unless they are officially registered as your brand or product name.

4. Allowed characters: Only Latin alphanumeric characters (A-Z, a-z, 0-9) are permitted. Accented characters, spaces, punctuation marks, and non-Latin alphabets are prohibited.

Related Links to share to customers:

1. af2m Business Messaging Charter

2. Protection of sensitive OADCs