Agent Profile & Storefront
When a user opens a conversation with your RCS agent, they see a verified profile page — your agent's storefront. This is what establishes trust before they read a single message.
Every element shown here maps directly to a field you submit during agent registration.
📞Call
🌐Website
✉️Email
Verified identity: Unlike SMS, RCS displays your brand name, logo, and a verified badge — so the customer knows the message is genuinely from you before they read a word.
Storefront field reference
| Storefront element | Registration field | Spec |
|---|---|---|
| Agent name | Brand / Program Name | Max 40 characters |
| Agent description | Agent description | Max 100 characters. Describe what the agent does or what the user is opting into. |
| Tagline | Brand slogan | Max 100 characters. A short brand phrase (separate from the description). |
| Logo | Logo file | 224×224 px · max 50 KB · PNG or JPEG · rendered as a circle — leave padding so edges aren't cut off |
| Banner | Hero / banner image | 1440×448 px · max 200 KB · JPEG or PNG · avoid transparent backgrounds (renders poorly in dark mode) |
| Call button | Customer service phone + label | E.164 format, e.g. +18668794647
|
| Website button | Customer service website + label | Publicly accessible HTTPS URL |
| Email button | Customer service email + label | Public support email address |
| Info tab — Privacy policy | Privacy policy URL | Publicly accessible HTTPS URL |
| Info tab — Terms | Terms of service URL | Publicly accessible HTTPS URL |
| Use case | Agent use case |
Transactional, Promotional, or Multi-purpose (see below) |
Agent description vs. brand slogan
These are two separate fields that are easy to confuse:
-
Agent description — tells the user what the agent does or what they're opting into. This is the line shown directly under your agent name on the storefront. Example:
Event alerts and live demos of 8x8 RCS capabilities -
Brand slogan — a short brand phrase. Example:
Explore the future of business messaging.
Both have a 100-character limit.
Choosing a use case
| Use case | What it covers | When to choose it |
|---|---|---|
| Transactional | Order receipts, booking confirmations, payment alerts, OTPs | You only send messages tied to an existing customer relationship |
| Promotional | Marketing offers, coupons, sales alerts | You send marketing or promotional messages |
| Multi-purpose | Both transactional and promotional | You send both types — register here to avoid re-submission later |
If you register as Transactional but later send promotional messages, you will need to re-submit for approval. When in doubt, register as Multi-purpose.
Brand color
Your brand color is used for interactive elements such as buttons and suggested replies.
-
Format: HEX code (e.g.
#E91B0C) - Requirement: Must have a minimum 4.5:1 contrast ratio against white text. Verify this with a contrast checker before submitting.
Source: https://developer.8x8.com/connect/docs/rcs/agent-profile · 8x8 CPaaS Developer Docs. Synced for support deflection.
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